November 29, 2021

Tomer Aiderapp

Consummate Business Technicians

Test your business creativity with Edition 11 of our quiz!

This weekly quiz from YourStory checks your domain know-how, organization acumen, and lateral contemplating skills (see past week’s quiz in this article). In this eleventh version of the quiz, we existing five problems tackled by serious-everyday living business people in their startup journeys.

What would you do if you were in their footwear? At the end of the quiz, you will discover out what the business owners themselves essentially did. Would you do points in another way?

Check out out YourStory’s Guide Evaluate section as perfectly, with takeaways from above 320 titles on creative imagination and entrepreneurship, and our weekend PhotoSparks portion on creative imagination in the arts.

Q1: Rural individuals

Ecommerce giants and large merchants have finished well focusing on the significant city marketplaces. But quite a few rural shoppers are more money-strapped in emerging economies and do not shop in bulk when a 7 days. So what’s a improved way to get to this market place?

Q2: Not just online video

Considerably attention understandably focuses on the richness of online video for leisure and intuitively conveying information. Digital actuality (VR) and augmented truth (AR) just take this to yet another immersive degree. So what is the small business option in audio as a medium?

Q3: WFH (perform from residence, check out from house)

The pandemic has forced folks around the entire world to function, analyze, and entertain by themselves from property. This has spurred sectors catering to superior-close laptops and cybersecurity, e-finding out, OTT content material, and residence fitness. What’s yet another sector that is driving the WFH wave?

Q4: Enthusiasm

Overall flexibility at operate, perks, energising workspaces, standard outings, aggressive salaries, and other forms of reward and recognition are touted as powerful means of workforce engagement. But some authorities see these as only ‘hygiene’ aspects. So what is the best way to get actually enthusiastic?

Q5: Workforce skilling

Technologies like IoT, analytics and machine discovering have been revealed to boost the efficiency of white-collar personnel in parts as diverse as structure, shopper assistance, retail, surgical treatment, and stock trading. But an additional segment of the workforce can also be dealt with with these systems – who are these workers?


Congratulations on owning appear this far! But there’s more to come – solutions to these five issues (beneath), as properly as one-way links to articles with more facts on the entrepreneurs’ remedies. Content reading, happy learningand delighted developing!

A1: Rural shoppers

“Companies have been focused on developing a grocery design only for the Tier I metropolitan areas,” clarifies Vidit Aatrey, Co-founder and CEO, Meesho. The startup has also developed a very low-value grocery product that allows consumers buy in little amounts, many occasions each and every 7 days, alternatively of a regular monthly basket.

“This is the purely natural purchasing conduct among the very low-profits phase they get daily or weekly wages. It is just one of the good reasons why the one particular-rupee shampoo sachet performs so nicely,” he adds. The business also leverages group leaders for logistics it is further profits for them. Examine far more about this impressive startup listed here.

A2: Not just video

“Audio is a highly effective resource that allows you to understand and take part while multi-tasking,” points out Ankur Mittal, Co-founder, Inflection Point Ventures, who has invested in the startup Menza, an audio-focused conversational mastering platform.

It engages users through high quality focussed 20-moment conversations across assorted subjects. Reside interactive audio is also most well-liked by some end users for information use. Examine more from Mentza’s founder Anurag Vaish here.

A3: WFH (get the job done from property, enjoy from household)

“Homeowners have been re-assessing their household space and have chosen to renovate their residences to accommodate new requirements,” observes Ramakant Sharma, Co-founder and COO, Livspace.

The household decor startup also caters to customers who are now more open to digital collaborations with their designers on video clip phone calls, visualising their residences in 3D, and choosing components by way of ecommerce-like substance listings. Study much more listed here.

A4: Commitment

Purpose, autonomy and mastery are the 3 important elements of intrinsic enthusiasm, according to Sharath Jeevan, Founder of STiR Education and Government Chairman of Intrinsic Labs. These types of intrinsic enthusiasm requires to be woke up and nurtured to definitely convey about joy, results and alignment.

Good results arrives not just from grades or salary, but from building new insights, connections, and patterns, Sharath clarifies, in his new guide Intrinsic: How we can re-ignite our internal drive. See my ebook evaluation below.

A5: Workforce skilling

Pradjna Intellisys is assisting businesses evaluate the talent of blue-collar workers by employing a mix of IoT gear these types of as gloves, sensors, and software program technologies. The Thiruvananthapuram-centered startup, founded by Sunil Haridas and Vinod Balakrishnan, has formulated a B2B HR general performance administration SaaS platform in this regard.

It has been used for general performance enhancement of blue-collar workers in places like driver expertise, safety for taxi aggregators, and rankings for production expertise like welding, machining, and industrial painting. Study a lot more about this platform for ability good quality and efficiency assessment here.

YourStory has also printed the pocketbook ‘Proverbs and Offers for Business people: A Environment of Inspiration for Startups’ as a imaginative and motivational guideline for innovators (downloadable as applications in this article: Apple, Android).