December 7, 2021

Tomer Aiderapp

Consummate Business Technicians

Test your business creativity with Edition 13 of our quiz!

This weekly quiz from YourStory tests your area awareness, enterprise acumen, and lateral thinking abilities (see previous week’s quiz right here). In this thirteenth edition of the quiz, we present 5 challenges tackled by actual-life business people in their startup journeys.

What would you do if you have been in their footwear? At the conclusion of the quiz, you will uncover out what the business owners on their own in fact did. Would you do factors otherwise?

Examine out YourStory’s E book Evaluation portion as very well, with takeaways from over 320 titles on creativeness and entrepreneurship, and our weekend PhotoSparks section on creativeness in the arts.

Q1: Pandemic instances

There was an option even in the course of the pandemic crisis, as observed in the boom for ecommerce, online understanding, wellness coaching, and OTT amusement. Individuals also used on WFH digital machines and interior décor. What’s one more sector that did very well through the pandemic?

Q2: Trader assessment

A good team, powerful use of technological know-how, and noteworthy buyer traction can draw in the interest of investors. A properly-timed market entry is also significant, and the presenting must be neither far too late nor far too early into the current market. What is an additional critical trader metric?

Q3: Gender diversity

Several scientific studies reveal that gender diversity can lead to providers getting to be additional effective and helpful. Much more requirements to be finished by corporations to recruit girls in the workforce and in leadership positions. But which is only a start out – what is the following significant action?

Q4: Halal goods

Professional solutions tuned to the wants and prerequisites of distinctive faiths and communities represent a worthwhile current market. Cruelty-cost-free vegan foods and Halal-certified food items fall in this class. What is another considerable phase in the Halal-qualified group?

Q5: Productive agritech

Creating agricultural engineering expense-productive is vital for bettering the productivity of smallholder farmers in emerging economies like India. Farmers have to have a vast array of info inputs, preferably shipped in neighborhood languages. What is another key good results issue for agritech?


Congratulations on acquiring appear this considerably! But there is additional to appear – solutions to these five thoughts (below), as nicely as links to posts with far more details on the entrepreneurs’ answers. Content reading through, satisfied studying – and content making!

A1: Pandemic moments

The pandemic led to an rising quantity of individuals adopting pets as furry companions – which spurred a wave of pet startups as effectively. Pet proprietors also realised they desired a lot more items that could fill day to day demands, in accordance to Rashi Narang, Founder, Heads Up For Tails.

Some of the omnichannel startup’s new merchants are also coming up with pet spas, as India appears to be all established to grow to be the speediest-escalating pet treatment market place in the world. Heads Up For Tails is backed by Verlinvest and Sequoia Funds, and has elevated $37 million in Series A funding. Go through far more in this article.

A2: Trader assessment

“We have a five-T matrix to assess startups. It contains Crew, Technologies, Traction, Timing, and Full Addressable Marketplace,” explains Himanshu Yadav, Founding Companion, Woodstock Fund.

Traders understandably want to set their hazard capital into a startup that has substantially potential for development. Other connected metrics are shopper acquisition price and lifetime value. Read extra below.

A3: Gender range

“Women frequently experience important boundaries for vocation progression rather than for entry into the place of work,” observes Bapsy Dastur — Common Counsel and Head — Corporate Hazard, Compliance and Authorized at VFS Worldwide.

Companies need to have to perspective gender range as essential, and assure inclusion at selection-making stages as nicely across job paths and lifetime journeys. Only then can there be more job fulfillment, organisational perseverance, significant get the job done, and overall company influence. Examine more in this article.

A4: Halal products

Begun by Grishma Teli and Mauli Teli in 2014, Iba Cosmetics is a Halal-accredited and cruelty-totally free cosmetics brand name centered out of Ahmedabad. The founders realised that a lot of Muslim women knowledgeable restrictions and guilt in the pursuit of natural beauty thanks to the unavailability of Halal-accredited cosmetics and particular treatment.

Iba Cosmetics has taken the D2C route on the internet in addition to 2,000+ retail outlets in normal trade, with up to three lakh clients month to month. The sector sizing for Halal cosmetics globally is estimated to be $39 billion, with India accounting for Rs 11,500 crore. Study additional listed here.

A5: Productive agritech

“For a tech remedy to be efficient for smallholder farmers, it desires to be economical, straightforward to use, and the data offered should be actionable,” advises Yukti Gill, Co-founder of satellite facts analytics startup Satyukt.

The startup has made Sat2Farm, an Android-based mostly application that gives customised crop advisory centered on serious-time satellite and climate forecast facts. Digesting the details feed into actionable chunks aids make it desirable and persuasive for farmers. Examine additional here.

YourStory has also published the pocketbook ‘Proverbs and Estimates for Business people: A Planet of Inspiration for Startups’ as a creative and motivational guide for innovators (downloadable as applications below: Apple, Android).