PITTSBURGH — It all begins with the shoes.
Each early morning, Joe Haden stands in front of his assortment of additional than 1,000 pairs of Jordans and carefully selects the pair of the day.
Then, he wanders above to the sweatsuit part of his colour-coordinated closet and picks a established that matches the shoes.
Each individual one day.
On this warm November afternoon, the Pittsburgh Steelers Professional Bowl cornerback is sporting the Guava Ice Union Jordan 4s, an off-white sneaker accented in a washed reddish pink and sky blue with a light highlighter yellow sole. He paired the kicks, which strike the industry only a pair months in the past, with a light-weight purple Jordan shorts-and-hoodie established.
“I knew it would go with the pink,” Haden explained. “I said, ‘This will operate currently.’ Each and every working day I wake up, I go to the closet and I get dressed. I place on an outfit like I’m about to go someplace even if it is just to the facility. The dudes are like, ‘Joe, you don’t consider any days off?’ I’m like, I just like waking up, get my stuff — you know I have a lot of outfits, so may well as properly don it.”
Haden, a cornerstone of the Steelers’ secondary, exudes swag on and off the area. Sidelined by a foot damage for 5 weeks, he returned to the lineup from the Tennessee Titans with an exclamation position as he executed a game-conserving — most likely period-conserving — deal with on fourth down to seal the gain. He also recovered Cam Sutton’s third-quarter compelled fumble, a person of four Steelers takeaways.
“He’s Joe Revenue,” T.J. Watt reported Sunday. “He’s bought swag. He’s the freshest wanting male in the locker room and out on the industry.
“He just delivers a very little little bit of swagger, a very little little bit of mojo with him. I imagine it rubs off on all of us. He’s just a vet who will make a lot of those actually clever, veteran performs, and a great deal of that stuff rubs off on other men as perfectly. Truly satisfied to have him back.”
It is not just his play and on-field mojo that leaves an impression on his teammates. Haden’s outfits a short while ago earned him the Swag Award at the team’s yearly Rock Steelers Style style demonstrate. He posted the trophy and acceptance speech from within his substantial closet.
For Haden, manner is intentional, and he takes advantage of it to categorical himself each individual time he receives dressed.
“Joe Haden’s design and style is thoroughly clean,” basic safety Terrell Edmunds explained. “It’s relaxed, and it’s just, swag 24/7. You’ll by no means get a light-weight day from Joe. … We contact him Joe Income not simply because of his clothes staying high priced, but a lot more so because male, he just seems to be like he’s wonderful. He could set on a white T-shirt and some jeans, but the way he puts it on and the way he walks, person, and how assured he walks with it. He can make it look good.”
Haden traces his obsession with clothing and shoes to his Maryland roots. As a seventh-grader, he went to Shoe Metropolis with a good friend at 4 a.m. to snag a pair of the all-black Jordan 8s.
“We waited in line,” Haden explained, “got our footwear, went to school that working day and everybody was like, ‘Oh my god, you acquired people fresh Js.’
“From the seventh quality, I was like, I want that experience all the time.”
Haden does not have to wait in line at the shoe shop to get his swag any longer. 6 decades ago, he worked his connections to secure an invitation to the unique Jordan Brand name trip to Mexico. There, he fulfilled a lifelong dream and signed an endorsement deal with Jordan Manufacturer, providing him obtain to a limitless catalogue of sneakers. He’s now Jordan Brand’s recent longest-tenured soccer athlete.
“I continue to get starstruck when I see Michael Jordan,” explained Haden, who chose No. 23 in Pittsburgh to spend homage to the basketball icon. “It’s crazy. It’s MJ. I in no way considered I’d be that close to him or communicate to him. He knows who I am and signed me to his brand name. I’m nevertheless in awe of MJ.”
Haden does not gatekeep his Jordan Manufacturer connection, possibly. Just about every yr, he items every human being in the locker space a new pair of Jordans. Shoes specified out this calendar year provided the Neat Grey Jordan 11s, Bred Patent Jordan 1s and the Black Cement Jordan 3s.
Haden attire with a function every day, but video game times have added meaning. He starts off amassing his pregame items more than the summer time, combing by way of Nordstrom, Saks Fifth Avenue and FARFETCH.com for factors that catch his eye. He does not use a stylist, rather heading with his intestine sensation.
“It’ll be warm in California, but I’ll be finding wintertime clothing, like ‘This will be nuts for the match,’” Haden stated. “I like to go purchase parts. I will not invest in it for the time I need to have it, it’s a lot more like, this will be great for during the year. So through the offseason, I’ll be location up outfits. 8 dress-up go well with and ties, and 8 like I’m likely to the club.”
And it’s not just about the clothes and shoes. Haden is a master at accessorizing, adding vintage buttons, coordinating socks and hats. Lately, he has been doing the job with Jerry Adams of Hourglass Hats to make personalized buckets. He owns three, including a baby blue distressed felt hat with a frayed beige band and brown-and-white feather he paired with an oatmeal-colored match and white banded collar costume shirt for the trip to Green Bay.
“He can don just about anything and make it look great,” Adams stated. “The options are infinite with him. I can go as nuts as I want, and he’s still heading to rock it.”
Haden tries out unique mixtures in the offseason, having photographs of the kinds he likes so he does not forget about his favorites. And, he has a dress code. The satisfies are for the highway, and the streetwear he will save for house game titles.
The more substantial the video game, the better the outfit.
“It’s the way he finesses the company glance, the shirt, the tie seem,” tight stop Eric Ebron mentioned, describing what sets Haden’s model apart. “The business enterprise element of it. A good deal of persons can place on road apparel and search a sure way, but when you are in a position to finesse design and style in both of those relaxed and small business apparel, that’s when you know you have swag.”
When the Steelers hosted the Seattle Seahawks for Sunday Night time Soccer on Oct. 17, Haden wore a Christian Dior hoodie, Dior backpack, Amiri denims and the limited edition Air Jordan 1 Dior.
“His design is best of the line,” Edmunds stated. “He’s an individual you consider to mimic, an individual that you try to bounce thoughts off of, just when we’re chatting in the locker area, like oh, you went and grabbed this, I’m gonna go combine and match this just one for me and put it alongside one another like that.”
Haden was an influencer ahead of his professional career, far too, serving to switch now-Panthers quarterback Cam Newton, his freshman calendar year roommate at Florida, onto some traits. Haden stated back again then he was the much better dressed of the pair.
“I promise you Cam would notify you that, too,” Haden stated with a giggle. “I imagine I might’ve acquired him into his fashion, outrageous like it is. When he was at Florida, he wasn’t dressing like that.”
Haden’s attention to element with his appear extends to the field, also. He hardly ever repeats cleats, and he has a custom made gold backplate on his pads. The plate, inspired by one previous teammate Vince Williams made use of to put on, has the form of a greenback invoice engraved on the back with 23s in every single corner and the Steelers’ symbol prominently in the middle.
He also hooked Edmunds up with a vibrant visor to change his crystal clear a single.
“He now had two or 3 of them in his locker, and he just gave me one and from there, I had my observe swag on level,” Edmunds reported. “Joe, he’s usually swagging in exercise, going to the aircraft and conference us all the time.”
“That’s why we get in touch with him Joe Cash.”