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The Very Good Food Company Announces Management Changes and Formation of an Executive Committee

VANCOUVER, BC, April 4, 2022 /CNW/ – The Quite Great Foods Enterprise Inc. (NASDAQ: VGFC) (TSXV: Extremely.V) (FSE: OSI) (“Extremely Fantastic” or the “Company“), a leading plant-based foods technological innovation company, right now announced that Mitchell Scott’s work as Chief Govt Officer has been terminated productive instantly. The Organization also announced that James Davison has resigned as Main Exploration & Advancement Officer and as a member of the board of administrators as of April 1, 2022.

The Very Good Food Company Inc. (CNW Group/The Very Good Food Company Inc.)

The Quite Great Food Firm Inc. (CNW Team/The Pretty Excellent Food Organization Inc.)

In lieu of promptly filling the role of Main Government Officer, Really Very good has quickly produced an Executive Committee consisting of senior executives from within just the Organization. The Executive Committee structure will be applied by the organization to overview and approve essential organizational, fiscal, operational and strategic decisions for the Company, by drawing upon the collective knowledge, expertise, company acumen and techniques of the senior management team.

A look for for a new Main Government Officer is being initiated by the Nomination Committee with the help of a foremost Vancouver based mostly recruiting company.

“Pretty Good is at an essential juncture, and we are taking decisive measures. Our concentrate is to go on to establish on our manufacturer and track record and expand our marketplace share in the plant-dependent meat segment even though optimizing our functions in direction of a path to rewarding growth”, mentioned Ana Silva, President of Quite Very good, who is also a member of the Executive committee.

Ms. Silva continued: “As declared on March 16, 2022, Very Superior is implementing charge improvement steps as it transitions from a focus on leading line advancement, to a aim on achieving sustainable, worthwhile advancement. These actions consist of:

Improve the economics of the e-commerce small business. The electronic advertising costs to get new buyers as a result of our e-commerce business have increased about the last yr this kind of that it impedes the profitability of this channel. The Organization is shifting the focus from electronic promoting strategies that are aimed at buying new customers to our present subscribers and these clients that are pushed to our internet site due to the fact of our current brand awareness and fairness.

Proper-measurement the group by a workforce reduction. A workforce reduction will manifest throughout multiple enterprise operations which will end result in a sizable reduction in full annual salaries. The Organization is also analyzing distinct options for consolidating its creation facilities to boost efficiencies.

“As we go forward, we will go on to execute in opposition to a robust established of procedures that will support us to even further push our best line progress by growing our distribution factors and strengthening our consumer and purchaser advertising design. And although we expect some volatility in the upcoming couple of quarters as we established up expense improvement initiatives and work to streamline our operations, our long-term progress thesis stays intact as we continue to guide and innovate within just the plant-primarily based foods marketplace”, stated Ana Silva, President.

The Q4 and Fiscal Year Conclusion 2021 Convention Simply call has been scheduled for Wednesday, April 6, 2022 to focus on the business outlook. This conference connect with involves a reside Q&A session hosted by the associates of the Government Committee.

About The Extremely Good Meals Corporation Inc.

The Very Excellent Foodstuff Company Inc. is an rising plant-primarily based food stuff technological innovation company that generates healthy and mouth watering plant-primarily based meat and cheese products and solutions under Very GOOD’s main brands: The Quite Very good Butchers and The Incredibly Superior Cheese Co.

OUR MISSION IS LOFTY, BADASS BUT Wonderfully Easy: GET Thousands and thousands TO RETHINK THEIR Food stuff Options Though Aiding THEM DO THE Earth A Globe OF Excellent. BY Featuring PLANT-Based mostly Food items Possibilities SO Mouth watering AND Wholesome, We are Serving to THIS Sort OF Food plan Develop into THE NORM.

ON BEHALF OF THE Incredibly Superior Food Corporation INC

Ana Silva
President and Interim CFO

Ahead-Seeking Information and facts

This news release contains “ahead-on the lookout details” in the this means of relevant securities guidelines in Canada and “ahead-searching statements” in just the that means of the United States Personal Securities Litigation Reform Act of 1995, including Segment 21E of the Securities Trade Act of 1934, as amended (collectively referred to as “ahead-wanting information and facts”), for the goal of delivering data about management’s existing anticipations and programs relating to the long term. Readers are cautioned that reliance on such information and facts could not be suitable for other applications. Forward-seeking information and facts could be discovered by text such as “options”, “proposed”, “expects”, “anticipates”, “intends”, “estimates”, “may possibly”, “will”, and related expressions. Forward-seeking details contained or referred to in this news launch features, but is not limited to: the Company’s implementation of expense advancement actions and the elements thereof as they relate to the Company’s e-commerce organization, workforce reductions and the consolidation of production amenities management’s skill to execute on the cost improvement steps and obtain the added benefits to be derived therefrom management’s capability to improve operations towards a path to financially rewarding progress, drive best line growth, create manufacturer consciousness, boost market share, lead and innovate in the plant-centered marketplace the development and intended operate of the Firm’s govt committee and the research for a new Chief Government Officer. Forward-looking facts is primarily based on a selection of things and assumptions which have been employed to create this kind of facts, but which may perhaps demonstrate to be incorrect together with, but not minimal to, content assumptions with respect to the Firm’s capacity to successfully employ the price advancement actions and achieve their supposed added benefits, the availability of ample financing on sensible terms or at all to fund Really GOOD’s funds and working demands, the Company’s skill to correctly forecast consumer demand for its solutions and manage its stock stages, continued demand from customers for Incredibly GOOD’s items, continued advancement of the recognition of meat choices and the plant-dependent food sector, no product deterioration in standard enterprise and economic ailments, the prosperous placement of Pretty GOOD’s items in retail stores, the Firm’s capability to stay stated on the Nasdaq, Incredibly GOOD’s skill to efficiently enter new marketplaces and handle its international expansion, Quite GOOD’s capability to receive necessary creation tools and human methods as wanted, Pretty GOOD’s partnership with its suppliers, distributors and third-celebration logistics suppliers, and management’s means to place Pretty Good competitively. Despite the fact that the Firm believes that the expectations reflected in these forward-hunting info are fair, undue reliance must not be placed on ahead-seeking info since Really Good can give no assurance that these expectations will demonstrate to be right. Threats and uncertainties that could result in true outcomes, general performance or achievements of Pretty Good to vary materially from those expressed or implied in these types of ahead-wanting details include, amid other individuals, the effect of, uncertainties and risks connected with negative funds flow and long term funding necessities to maintain and mature operations, limited history of operations and revenues and no background of earnings or dividends, levels of competition, threats relating to the availability of uncooked materials, threats relating to regulation on social media, expansion of amenities, risks similar to credit amenities, dependence on senior management and key personnel, availability of labour, typical enterprise threat and legal responsibility, regulation of the meals field, adjust in regulations, laws and rules, compliance with rules, risks similar to third bash logistics vendors, unfavorable publicity or shopper perception, greater expenses as a outcome of staying a United States public business, item liability and solution remembers, pitfalls related to mental residence, risks relating to co-manufacturing, pitfalls similar to enlargement into the United States dangers related to our acquisition system, taxation hazards, complications with forecasts, administration of advancement and litigation as perfectly as the dangers connected with the ongoing COVID-19 pandemic. For a extra detailed discussion of the pitfalls confronted by Quite Good, be sure to refer to Extremely GOOD’s most recent Yearly Details Variety filed with Canadian securities regulatory authorities at and as an exhibit to the Form 6-K submitted with the SEC on April 1, 2022 and readily available at The forward-on the lookout data in this information launch demonstrates the present expectations, assumptions and/or beliefs of the Organization based mostly on information at present readily available. Any ahead-hunting info speaks only as of the day of this news launch. Quite Fantastic undertakes no obligation to publicly update or revise any forward-wanting facts no matter if due to the fact of new information and facts, foreseeable future occasions or if not, besides as or else expected by regulation. The ahead-seeking facts contained in this news release is expressly certified by this cautionary assertion.

None of the Nasdaq Inventory Marketplace LLC, TSX Enterprise Exchange, the SEC or any other securities regulator has possibly approved or disapproved the contents of this information launch. None of the Nasdaq, the TSX Venture Trade or its Regulation Providers Supplier (as that time period is described in the guidelines of the TSX Enterprise Trade), the SEC or any other securities regulator accepts obligation for the adequacy or precision of this news release.



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